Every prompt has square brackets in it. The brackets are where your business goes — your customers, your margins, your quiet season, the objection you hear every week.
Section 01 · Prompts 1–20
Marketing & Content
Where owners report the biggest gains and where the work never ends. A month of posts written on a Sunday afternoon, a website page that explains what you actually do — starting with a prompt that teaches the model your own voice.
Section 02 · Prompts 21–34
Sales, Leads & Proposals
The follow-up, the quote, the answer to the same objection — drafted, not composed. Cold outreach that is not spam. The judgement about who to pursue and what price to hold stays with you.
Section 03 · Prompts 35–46
Customers & Difficult Conversations
Build a reply library for the same twenty situations, so you edit rather than write fresh at the end of a long day. The conflict prompts are worth having ready before you need them.
Section 04 · Prompts 47–60
Operations, Admin & Systems
The least glamorous section and probably the most valuable. Getting the process out of your head and onto paper is the only real route to eventually handing the job to someone else.
Section 05 · Prompts 61–72
Money: Pricing, Cash Flow & Costs
For the reasoning, not the arithmetic — most pricing mistakes are failures of reasoning anyway. Work out what you should actually charge, when your price was set years ago by guesswork.
Section 06 · Prompts 73–82
Hiring, Team & Delegation
Whether you have twelve staff or none, the bottleneck is the work only you know how to do. The job advert, the difficult conversation, and the harder question of what to hand over first.
Section 07 · Prompts 83–92
Strategy, Planning & Decisions
Running a small business is lonely in a specific way: nobody to think out loud with who has no stake in the answer. A thinking partner that will argue with you — starting with “argue against my plan”.
Section 08 · Prompts 93–100
Your Own Time & AI Setup
Where your hours actually go, what to hand over permanently, and how to write your own prompts so you stop needing books like this one. Prompt 100 is the one to keep.